Timber!

The City of Merritt will be moving ahead with a themed wayfinder signage inspired by the lumber industry in town.

The signage also incorporates the sun logo and colours of the town flag; it was created for the city by Vancouver company Alta Design.

At its regular meeting back on Dec. 15, a representative from Alta showed city council the wood-themed designs it’s chosen after presenting three possible themes to stakeholders at a meeting back in the fall.

(Submitted by Alta Design)

(Submitted by Alta Design)

The signage strategy Alta has been contracted to produce will cost the city about $40,000.

The end product of Alta’s work is a comprehensive signage strategy for the City of Merritt that includes detailed designs for a family of cycling, vehicle, pedestrian and transit signs, and design for a map kiosk of the city.

As part of the first phase of implementation of these signs, Alta is recommending placing three signs for vehicles at the major entrances to the city as well as two pedestrian kiosks — one at Spirit Square downtown and the other at city hall.

The range of costs for manufacturing and installing those signs is estimated to be between $46,000 and $50,000, council heard from an Alta representative at the meeting.

For phase two, the design company recommends the city place pedestrian directional signage around the city centre. This would constitute an additional cost of $5,400.

The city’s branding slogan wouldn’t be something incorporated into this signage, the representative told council.

At a stakeholders meeting earlier this fall, Alta previewed three possible designs, timber, copper and stone. Most of the 15 residents in attendance seemed to gravitate the most to the timber theme.