7-Eleven offers one thousand free slurpees
Forget the cake and candles, a friend that lives on the corner is celebrating its 84 birthday with Slurpee drinks.
“It’s the 7-Eleven trademark,” said Agnes Schindel, field consultant of seven regional 7-Eleven stores including the Merritt location.
To celebrate its birthday on July 11, the chain is offering up 1,000 free 7.11 ounce Slurpees at each location amounting to approximately 466,000 Slurpees across Canada.
With the weather finally co-operating, it may be a race to get a Slurpee because Schindel said that there is a definite peak in Slurpee sales when the weather warms up.
Although the warm weather increases business, Winnipeg, Manitoba is ironically the Slurpee capital of the world.
Schindel added that people do purchase Slurpees in the winter time.
Manitoba has maintained the title for the past 12 years despite their colder weather.
The 7-Eleven chain began in the United States 84 years ago, followed into Canada 42 years later and now serves Slurpees around the world.
The name of the chain came from the initial hours of operation - from 7 a.m. until 11 p.m. Eventually, a demand to expand into 24 hours was evident, and the first 24-hour store began in Las Vegas.
The Merritt location opened in 1985.
Schindel said the company has changed since then making additions to their store.
Originally, 7-Eleven only sold ice. They followed into selling Slurpees which became their trademark early on. The store later developed into a full-fledged convenience store and gas station.
Schindel said the most popular Slurpees are blue in colour and that colour,not flavour, drives decisions in Slurpee marketing.
“Colour sells,” Schindel said.
She said people call the stores and ask whether the blue Slurpee is available that day.
“I’m an orange girl,” Schindel said.
Marina Cadano, the manager of the Merritt location, prefers 7Up flavoured Slurpees.
“There’s nothing like 7Up [Slurpee] on a hot day,” Cadano said.
Cadano has been with 7-Eleven since 2002 and enjoys working there.
“They know their business,” she said. “They have expanded their promotions,” Cadano explained.
She said kids love coming in and making swamp water as well as layering colours and flavours.
“With the right mix, it really looks good,” Cadano said.
Race in and mix up the flavours on July 11, but remember to drink it slowly so you don’t get a brain freeze.