The Bass Coast crew is giving Merrittonians extra incentive to experience their interactive music and art festival this summer.
Discounted tickets for residents of the Nicola Valley are available at 378 Boardshop on Quilchena Avenue in Merritt, and locals are asked to bring along ID proving their address when they pop by the shop to secure their spot.
An extra 1,000 tickets were sold last year for the festival’s 10th anniversary, boosting the attendance to 5,500.
However, the festival’s co-founder and art director told the Herald they do not have plans to enlarge the festival again this year.
“We feel like we’re hitting a good number of attendees on site and it looks like it is going to be consistent with what we had last year,” Liz Thomson said. “We sell out every year and we like to hit that cap, and then all of our planning, especially with all the local authorities, everybody knows that it is at a number that is easy to manage and we cherish all those relationships with the local community so much.”
The 11th edition of the music and art festival is slated for July 12 to 15 at the Coldwater Fields.
