As grad season approaches, ICBC is ramping up efforts to educate students about the deadly results of irresponsible driving.

ICBC’s road safety speaker Greg Drew visited Merritt Secondary School Friday to talk to students, as part of his tour to B.C. high schools. His son died in a single-vehicle accident.

“Young people seem to have this Superman syndrome,” Drew said. “They believe, ‘It’s not going to happen to me and my actions aren’t affecting anybody,’ when actually what they do can hurt a lot of people.”

He witnessed his son, Jay, trapped inside of a car after a high-speed collision. The vehicle hit a tree and Jay was sitting conscious in the tattered vehicle.

Jay later died in hospital while holding his father’s hand.

Drew spent 32 years in fire services, responding to the carnage at countless vehicle accidents. ICBC credits him with “captivating audiences with his powerful presentation.”

“All I want to do is impact one of you,” he said to students at MSS on Friday.

“When I go out that door, I’ll have my head held high because I made a difference.”

Drew told students about the possible results of overconfident drivers.

ICBC’s Director of Road Safety Fiona Temple said the speaker program has ran for 15 years.

“This is one way that we’re reaching out to students, because we care about their safety and we want to help them make smart choices when it comes to driving or getting in a car with their friends,” she said. “Our road safety speakers tell students about their first-hand experiences of horrible crashes that have had profound effects on their lives.”

An average 250 youths are killed or injured in the southern interior during grad season – April, May and June – according to ICBC 2006 to 2010 statistics and police data. Youths are defined in the stats as being between 16 and 21 years old.

ICBC credits this stat to inexperienced, overconfident and risky young drivers.

Car crashes are rated as the No. 1 preventable cause of death among youths in B.C.