Near the end of last month, B.C.-based software and app maker PlayMobility lit up the Internet with two videos of supposed Sasquatch sightings in the wilderness around Mission.

The company reportedly put out a call for videos of the apelike humanoid and ended up with two submissions from the same area, one from a couple hiking in the woods in which a hairy figure scrambles up a hillside in the distance, while the other video shakily pans from the closer encounter with the surprisingly not surprised Bigfoot and back to the group of Chinese tourists noisily snapping photos with wide-mouthed expressions of wonder on their faces.

Now, PlayMobility had just launched Legend Tracker, its app for tracking the journeys of legendary creatures like the big-footed biped. But I am sure that was just a coincidence.

If you’re a little more cynical, you will say, “But surely, this is a publicity stunt – and a cheesy one at that.” But is playing on people’s sense of wonderment really such a bad tactic?

Besides, who wants to live in an imagination-less world?

While Sasquatch (also known as Bigfoot) is especially popular in the Pacific Northwest, sightings have been reported from all over.

This summer, there have been sightings of the mighty “manimal” in Florida, Virginia, California, and of course, right here at home in B.C. Just a month or two ago, I was shown a picture of a big footprint – it must’ve been two feet long and about 10 inches wide – taken not far from Merritt.

In Manchester, U.K, a caller worriedly phoned the Royal Society for the Prevention of Cruelty to Animals to report a Bigfoot sighting.

And earlier this week, a Yeti (the Sasquatch’s cold weather cousin) sighting was reported in Siberia. The lucky spotters even spied a baby Yeti.

But as with all fun and games, there are those who are out to ruin it. In the late 1950s, “evidence” of a Bigfoot in California was revealed to be a hoax by Raymond L. Wallace, his brother and nephew. The crew used a set of big wooden feet to stamp tracks in the ground and even went as far as creating a hair “sample” from processed bison hair to maliciously mislead Bigfoot enthusiasts.

Last summer, a 44-year-old man trying to prompt a Bigfoot sighting in Montana was struck and killed by a car when he stepped out onto a highway wearing a big, fluffy ghillie suit.

People love the Bigfoot legend, and follow it to the ends of the earth. Maybe they’re hopelessly pursuing a figment of their collective imagination, maybe they’re really onto something, or maybe the PlayMobility stunt was a cheap trick – you can decide what you believe. All I have to say to these Sasquatch searchers is don’t stop believin’.