I have been waiting to see some facial hair.

I anticipated the first inkling of a perv ’stache.

I sought the outline of a freshly grown duster.

But, three weeks into the famed Moustache month, I have yet to see a single lip hair out of the ordinary.

It has me wondering — what happened to Movember?

The movement was born in Australia more than a decade ago and remains “committed to changing the face of men’s health.”

The annual campaign takes place each November in order to raise funds and awareness for causes like prostate cancer research.

Mo Bros and Mo Sistas — as they are called — have celebrated fuzzy lips everywhere in recent years, all in the name of a good cause.

Photographs in Novembers past have shown all sorts of ’staches, no matter the ability to grow them.

I have always taken notice when a faint shadow appears on someone’s lip during this time of the year.

I once painted on my own mustache to join the effort.

What can I say, I’m serious about men’s health.

But, this year, I noticed the campaign not for the moustaches on people who don’t regularly grow them, but for a different reason — a lack of participation.

The website dedicated to the hairy endeavour suggests it’s all still going strong, but I haven’t seen a single moustache for the cause this year.

Men’s health programs certainly haven’t topped out their financial need.

Last I checked, there’s still no cure for prostate cancer.

And, the chilly winter air has certainly called for the added facial warmth.

If I had a moustache of my own, I would be twirling the end of it in curiosity over what happened to the trendy campaign.

It led me to social media to find out if any of my friends were still participating in the cause.

I now know of two.

One has been a registered Movember participant for four years.

He’s still going strong, collecting pledges this year while grooming a fine handlebar moustache.

The other is part of a group of amateur hockey officials from across the country trying to outgrow what they hauled in last year for their collective facial hair — $65,000.

These are no small commitments to the cause, and I commend these guys for not only raising awareness, but for raising actual money.

The reality of it all, however, is that Movember is a marketing campaign that may be on its way out.

As we saw with the ALS Ice Bucket Challenge that filled our social media feeds over the summer and raised millions of dollars while chilling everyone from the everyday Joe to the famed and powerful — these things tend to go viral and then fade away.

Maybe the ALS Ice Bucket Challenge is to blame.

Could it have consumed our public-statement-for-charity mojo?

Maybe it’s the increasing popularity of the full-on beard among the lumbersexual population.

Maybe time just weaned out those who participated because everyone else was — and not for the actual cause.

If the moustache is truly on its way out, I wonder what will come next?

Jessica Wallace is a reporter for Kamloops This Week.